In a previous life, Dan Morgan worked in a photo lab. Now, the Donaldson, PA, native is the one taking the pictures — his website shows off his stellar work — and uses his keen eye for detail during his day job as a typesetter in our stationery factory.
How did you end up at Crane?
I was working at a photo lab at the time and actually saw the job in a Valpack ad for a typesetter position.
What exactly does a typesetter do?
A typesetter’s job is to make a customer’s stationery design work for what they want — even when they may not know it’s what they want. For example, we have requests sometimes to “please use your discretion and make it look good.” I love those types of jobs, because I can use my creativity and tweak the layout or sizes to make it look great. I write those job numbers down and check after a few weeks to see if they’ve returned the proof and what comments they had about the design I came up with.
Do you have a favorite or memorable design?
Well, every job is special for somebody — we all want to make our mark. I did enjoy working on an order featuring an engraved Redskins helmet logo, because I’m a football fan.
Since you’re looking at type styles all day, do you find yourself critiquing them when you’re not working?
[Laughs.] I do. When I’m driving, I’ll notice the fonts on highway signs.
