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Of course, such a gift makes perfect sense. What better way to celebrate the purchase of a new home than with its address printed on an envelope flap? Kyle Haas shares some advice on pinpointing someone else’s personal style and the importance of leaving a lasting impression—one handwritten note at a time.

What do you love most about giving personalized stationery as a gift to your clients?
When a client purchases a new home, there is no more perfect gift than personalized stationery with their new return address on the envelope. The clients are always appreciative and I, from a business standpoint, know that they’ll think of me each time they use it. That’s so much better than sending a generic postcard or email to keep in touch.

How do you go about choosing a design that best fits your clients’ style?
One of the other great things about giving personalized stationery is that it’s, well, personalized. I can take cues from my clients’ décor or personalities to help me decide which fonts, colors and styles to choose. If I’m not sure of design choices, the Crane Concierge has been very helpful.

What is normally the reaction from clients to this gift?
My clients are always very appreciative. They all remark about how perfect the gift is and seem taken by the thoughtfulness. I really can think of no better way to leave a lasting impression after my clients close on their new home.

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“I must say, it’s truly incredible to be moved by the beauty of engraving and fine papers,” long-time client Elizabeth told Alexa of her daughter’s new stationery. “I was speechless by the elegance and finery of Allison’s Royal Elephant. Your design represents her first impression as she embarks her next stage in life as a student at the University of Alabama. I am genuinely and sincerely in awe. A million thanks!”

We’ve always said personalized stationery makes the perfect graduation gift, and this custom design certainly takes the cake. Or, in this case, the crimson.

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What was the inspiration behind this design?
My dad works for the New York Racing Association and my mom is a horse lover through and through. They spend the summer in Saratoga, NY, going out almost every night of the week at someone’s home for cocktails or dinner. I thought these flat cards would be perfect for sending thank you notes to their hosts.

Nothing says classic to me like gold engraved stationery. I loved the idea of a simple equestrian motif. Given their involvement in racing, this horse was a perfect choice. I used my parents’ informal names and chose a striped envelope liner to add a little playfulness to the design.

What do you love most about giving personalized stationery as a gift?
I am an avid letter writer and think everyone should have his or her own stationery wardrobe. Paper is a utilitarian gift (you’ll always find a reason to pen a note), but it’s also beautiful and can be personalized especially for the recipient—a winning combo in my book.

It’s been a while since my parents owned joint stationery (they each have their own personalized set for correspondence), so I was eager to gift them something they could use as a couple. In full disclosure, I blame my recent wedding. My husband and I have joint stationery and I use it all the time.

When designing personalized stationery, what are the important details to think about?
No matter the gift, I always try and find something representative of the recipient’s style. My parents are classic and fairly formal, so gold engraving was the perfect choice for their stationery. Maybe going with something more modern or a colorful liner for one of my single girlfriends, for example.

I also try and think of how the giftee will use the paper—practicality counts! I have a friend who recently moved and was desperate to make new friends. She would meet women with similarly aged children at the local playground, but always found herself without a pen or paper to get their information. I gifted her a set of calling cards with her son’s name so she could easily swap phone numbers for future playdates. Much more useful than a new address stamp!

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