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	<title>lettra Archives - Crane Post Script</title>
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		<title>A New York Lettra Love Story</title>
		<link>https://postscript.crane.com/new-york-lettra-love-story/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-york-lettra-love-story</link>
					<comments>https://postscript.crane.com/new-york-lettra-love-story/#respond</comments>
		
		<dc:creator><![CDATA[Crane &#38; Co.]]></dc:creator>
		<pubDate>Fri, 06 Apr 2018 11:01:13 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Crane's Community]]></category>
		<category><![CDATA[Our Story]]></category>
		<category><![CDATA[Personalized Profile]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Cards]]></category>
		<category><![CDATA[craftsmanship]]></category>
		<category><![CDATA[lettra]]></category>
		<category><![CDATA[personalized profile]]></category>
		<category><![CDATA[profiles]]></category>
		<guid isPermaLink="false">http://blog.crane.com/?p=6000</guid>

					<description><![CDATA[<p>The post <a rel="nofollow" href="https://postscript.crane.com/new-york-lettra-love-story/">A New York Lettra Love Story</a> appeared first on <a rel="nofollow" href="https://postscript.crane.com">Crane Post Script</a>.</p>
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										<content:encoded><![CDATA[<div class="row wpb_row row-fluid"><div class="wpb_column columns small-12 medium-12"><div class="vc_column-inner  "><div class="wpb_wrapper">
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			<p class="p1">We love receiving pictures of our customers&#8217; personalized stationery—it&#8217;s the reason we created the Personalized Profile feature—and so it was a visual delight to open Steve Ono&#8217;s email recently. Steve works for family-owned print shop <a title="japan print and graphics" href="http://www.japanprint.com/us/" target="_blank" rel="noopener">Japan Printing and Graphics</a> in New York City, and, like many print shops, they love our <a title="Lettra paper" href="https://www.crane.com/business/bulk-business-papers/lettra-letterpress" target="_blank" rel="noopener">Lettra paper.</a></p>
<p class="p1">If you&#8217;re not familiar with Lettra, it&#8217;s our signature letterpress stock. It&#8217;s 100% cotton, and the soft-yet-sturdy, textured composition is positively divine to the touch. When the letterpress machine makes its impression, we&#8217;re pretty sure fireworks explode.</p>
<p>Below are a few of the lovely business card designs Steve shared with us as well as his thoughts on Lettra and the importance of one&#8217;s business card choice.</p>
<p class="p1" style="text-align: center;"><a href="https://postscript.crane.com/wp-content/uploads/2015/03/olivia-business-cards.jpeg" rel="mfp"><img fetchpriority="high" decoding="async" class="alignnone wp-image-6004 size-full" src="https://postscript.crane.com/wp-content/uploads/2015/03/olivia-business-cards.jpeg" alt="A New York Lettra Love Story" width="883" height="589" srcset="https://postscript.crane.com/wp-content/uploads/2015/03/olivia-business-cards.jpeg 883w, https://postscript.crane.com/wp-content/uploads/2015/03/olivia-business-cards-300x200.jpeg 300w, https://postscript.crane.com/wp-content/uploads/2015/03/olivia-business-cards-768x512.jpeg 768w, https://postscript.crane.com/wp-content/uploads/2015/03/olivia-business-cards-450x300.jpeg 450w, https://postscript.crane.com/wp-content/uploads/2015/03/olivia-business-cards-225x150.jpeg 225w, https://postscript.crane.com/wp-content/uploads/2015/03/olivia-business-cards-20x13.jpeg 20w" sizes="(max-width: 883px) 100vw, 883px" /></a><em>Pearl White Lettra letterpress printed in black ink.</em></p>
<p class="p1">&#8220;The delicate texture and feel of the Lettra stock is incredibly unique and unmistakable. People absolutely love the paper because it feels so soft and textured, almost as if it were textile. Secondly, the Lettra stock allows for deep indentations when the using letterpress printing. The softness of the paper allows the indentations from the letterpress to be considerably deeper than any other paper that we use. This amplifies the effect of letterpress printing and also adds a more visible dimension to the business cards. This paper is indispensable for the type of work that we do.&#8221;<br />
<span id="more-6000"></span></p>
<p class="p1" style="text-align: center;"><a href="https://postscript.crane.com/wp-content/uploads/2015/03/jacob-business-cards.jpeg" rel="mfp"><img decoding="async" class="alignnone wp-image-6005 size-full" src="https://postscript.crane.com/wp-content/uploads/2015/03/jacob-business-cards.jpeg" alt="A New York Lettra Love Story" width="882" height="589" srcset="https://postscript.crane.com/wp-content/uploads/2015/03/jacob-business-cards.jpeg 882w, https://postscript.crane.com/wp-content/uploads/2015/03/jacob-business-cards-450x301.jpeg 450w, https://postscript.crane.com/wp-content/uploads/2015/03/jacob-business-cards-300x200.jpeg 300w, https://postscript.crane.com/wp-content/uploads/2015/03/jacob-business-cards-768x513.jpeg 768w" sizes="(max-width: 882px) 100vw, 882px" /></a><em>Double-mounted Pearl White Lettra with engraved and burnished silver logo.</em></p>
<p class="p1" style="text-align: left;">&#8220;When people ask for our advice on design and layout, we always ask them what they are looking for. Before we make any suggestions, we always check first if they have any preferences. For example, a full bleed design is going to suggest a different type of taste than on text only design. These preferences also dictate what type of effects and materials are likely to appeal to the client. We also factor in the industry and demographic that they are looking to appeal to: Finance, jewelry, designer and other high end service providers are a good fit for certain types of designs/finishes, while entertainment, technology and dining are likely a better fit for other designs/finishes.</p>
<p class="p1" style="text-align: center;"><a href="https://postscript.crane.com/wp-content/uploads/2015/03/pelush-letterpress.jpeg" rel="mfp"><img decoding="async" class="alignnone wp-image-6007 size-full" src="https://postscript.crane.com/wp-content/uploads/2015/03/pelush-letterpress.jpeg" alt="A New York Lettra Love Story" width="882" height="589" srcset="https://postscript.crane.com/wp-content/uploads/2015/03/pelush-letterpress.jpeg 882w, https://postscript.crane.com/wp-content/uploads/2015/03/pelush-letterpress-450x301.jpeg 450w, https://postscript.crane.com/wp-content/uploads/2015/03/pelush-letterpress-300x200.jpeg 300w, https://postscript.crane.com/wp-content/uploads/2015/03/pelush-letterpress-768x513.jpeg 768w" sizes="(max-width: 882px) 100vw, 882px" /></a><em>Double-mounted Pearl White Lettra letterpress printed in black.</em></p>
<p class="p1">&#8220;Business cards have become a commodity for most people these days. The reality is that cheap online suppliers are good enough for most people. However, that is actually a good thing for people who invest in quality designs and materials for their business cards. For example, someone attending a convention might meet hundreds of people and therefore collect hundreds of business cards. There isn&#8217;t a chance that he/she will remember everyone. When reviewing the hundreds of business cards, 99% of them will probably look cheap and unimpressive. A few will probably stand out as being far superior than the rest. These few business cards will get all the attention. Its that simple. There are other examples too, but the point is that quality matters if you want to distinguish yourself from the crowd.&#8221;</p>
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<p>The post <a rel="nofollow" href="https://postscript.crane.com/new-york-lettra-love-story/">A New York Lettra Love Story</a> appeared first on <a rel="nofollow" href="https://postscript.crane.com">Crane Post Script</a>.</p>
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		<title>An Artist Uses Our Lettra as Her Canvas</title>
		<link>https://postscript.crane.com/artist-lettra-canvas/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=artist-lettra-canvas</link>
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		<dc:creator><![CDATA[Crane &#38; Co.]]></dc:creator>
		<pubDate>Sat, 08 Apr 2017 10:00:37 +0000</pubDate>
				<category><![CDATA[Craftsmanship & Design]]></category>
		<category><![CDATA[Crane's Community]]></category>
		<category><![CDATA[Our Story]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[lettra]]></category>
		<category><![CDATA[paper]]></category>
		<category><![CDATA[watercolor]]></category>
		<guid isPermaLink="false">http://blog.crane.com/?p=6143</guid>

					<description><![CDATA[<p>It’s no secret that our 100% cotton Lettra paper is coveted by letterpress printers. In fact, we like to say it goes together with the printing process like Fred and Ginger. But, we never thought of our Lettra as the perfect canvas, but luckily, artist and Vermont College of Fine Arts student Wendy Briggs Powell&#8230;</p>
<p>The post <a rel="nofollow" href="https://postscript.crane.com/artist-lettra-canvas/">An Artist Uses Our Lettra as Her Canvas</a> appeared first on <a rel="nofollow" href="https://postscript.crane.com">Crane Post Script</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>It’s no secret that our <a href="http://www.crane.com/search?searchTerms=lettra&amp;rem=&amp;utm_source=postscriptblog&amp;utm_medium=blog&amp;utm_campaign=An%20Artist%20Uses%20Our%20Lettra%20as%20Her%20Canvas&amp;utm_content=An%20Artist%20Uses%20Our%20Lettra%20as%20Her%20Canvas">100% cotton Lettra paper</a> is coveted by letterpress printers. In fact, we like to say it goes together with the printing process like Fred and Ginger. But, we never thought of our Lettra as the perfect canvas, but luckily, artist and Vermont College of Fine Arts student <a href="http://www.wendybriggspowell.com/" target="_blank" rel="noopener noreferrer">Wendy Briggs Powell</a> did.</p>
<p>“Six months ago, I had been dying strips of various papers on a smaller scale. I knew I wanted to work larger,” she recalled. “Another student has been using Lettra for her letterpress work and I went crazy over the feel and heft of her take-away cards at residency! So I thought Lettra was just the right paper to create larger pieces that would withstand soaking for many hours, days even, in containers of dye. I was right! And I do love the pairing of old and new as well.”</p>
<p>Below is a video as well as images of Powell’s Lettra canvas along with a little about her process.</p>
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="An Artist Uses Our Lettra as Canvas" width="500" height="281" src="https://www.youtube.com/embed/GO4uKRFZzTw?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
<p><span id="more-6143"></span>&#8220;When making watermarks in my studio, I have found that each container, and the amount of water I fill it with, lends itself to different possibilities of mark-making. What I discover as I try to create compositions from these colored forms is that one vessel size and shape is good for making curves, another for straight lines and another for creating a line in the middle of a sheet.</p>
<p>For instance, I can create a wave-like motion within the container by gently (or not) rocking it. The waves leave their mark on the paper. The length of time the paper soaks determines how intense the color will be.&#8221;</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-6144 size-large" src="https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-blue-1024x768.jpeg" alt="Personalized Profile: An Artist Uses Our Lettra as Her Canvas - Crane Post Script" width="1024" height="768" srcset="https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-blue-1024x768.jpeg 1024w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-blue-450x338.jpeg 450w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-blue-900x675.jpeg 900w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-blue-300x225.jpeg 300w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-blue-768x576.jpeg 768w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-blue-1200x900.jpeg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />&#8220;By bending the paper, I can create curves and angles. Altering the way I position the paper, allows for organic shapes to emerge on their own. By soaking different parts of the paper in different colors, I can overlap and create new colors and shapes.</p>
<p>I am guiding both the water and the paper while respecting their inherent properties. I can’t direct the water to go exactly where I want it to go or make it follow the line I envision, I can only coax it into its natural place. The same is true for the paper. I can’t make the paper bend in all directions without creasing and I can’t make it absorb water more quickly than it is able. I work with the paper as it is, letting it reveal its intrinsic beauty to me.&#8221;</p>
<p><a href="https://blogcrane.files.wordpress.com/2015/05/lettra-painting-detail-green.jpeg" rel="mfp"><img loading="lazy" decoding="async" class="aligncenter wp-image-6145 size-large" src="https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-green-1024x768.jpeg" alt="Personalized Profile: An Artist Uses Our Lettra as Her Canvas - Crane Post Script" width="1024" height="768" srcset="https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-green-1024x768.jpeg 1024w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-green-450x338.jpeg 450w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-green-900x675.jpeg 900w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-green-300x225.jpeg 300w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-green-768x576.jpeg 768w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-green-1200x900.jpeg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a>&#8220;Additionally, I discovered that by saturating the paper for many hours in one color without repositioning it, I can create a distinct sedimentary line at the edge of the shape the water has formed. This line contains more pigment than the rest of the shape. Therefore it makes a stronger edge to the shape itself. In a deep and narrow vessel, the line is more predictable given how the paper sits. In a shallower container, the paper moves over time and the lines become less predictable, reflecting the water’s slow movement. This line is interesting to me as a metaphoric threshold where water meets air on the paper. It also becomes another variable to try to work with.</p>
<p>For instance, while working with the sedimentary lines, I often play with breaking a line with another color or allowing it to soften by repositioning the paper and allowing a wash of that same color to expand beyond that hard edge. This got me to thinking about my own boundaries and how I create my own hard lines. There are times when I need to strongly define my own edges and other times where I can soften.&#8221;</p>
<p><a href="https://blogcrane.files.wordpress.com/2015/05/lettra-painting-detail-pink.jpeg" rel="mfp"><img loading="lazy" decoding="async" class="aligncenter wp-image-6147 size-large" src="https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-pink-1024x768.jpeg" alt="Personalized Profile: An Artist Uses Our Lettra as Her Canvas - Crane Post Script" width="1024" height="768" srcset="https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-pink-1024x768.jpeg 1024w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-pink-450x338.jpeg 450w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-pink-900x675.jpeg 900w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-pink-300x225.jpeg 300w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-pink-768x576.jpeg 768w, https://postscript.crane.com/wp-content/uploads/2015/05/lettra-painting-detail-pink-1200x900.jpeg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a>&#8220;For the most part, I can only create the conditions for this sedimentary line. In general, the line is subject to whatever the water does. It’s a practice in giving up control and working with the way things are. The same can be said about life.&#8221;</p>
<p>The post <a rel="nofollow" href="https://postscript.crane.com/artist-lettra-canvas/">An Artist Uses Our Lettra as Her Canvas</a> appeared first on <a rel="nofollow" href="https://postscript.crane.com">Crane Post Script</a>.</p>
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